Are you passionate about leveraging data to drive marketing strategies and optimize processes? We’re seeking a Marketing Operations Data Analyst to join our dynamic Data Analytics team and make a significant impact on marketing effectiveness.

🔑 What You’ll Do:

Manage and optimize web analytics tools like Google Analytics to gain insights into website performance and user behavior.
Collect, organize, and ensure the quality of marketing data sources, including customer data and campaign performance metrics.
Identify inefficiencies in marketing processes and develop strategies to improve operational efficiency.
Collaborate with cross-functional teams to align marketing initiatives with overall business goals.
Stay ahead of industry trends and best practices in marketing operations and data analytics.

📍 Location: Sofia
📅 Hours: 40 hours/week – Monday to Friday; 9am-6pm

If you’re ready to turn data into actionable insights and help shape marketing strategies, apply now!

Job Details:
We are seeking a highly motivated and detail-oriented Marketing Operations Data Analyst to join our Data Analytics team. This role is responsible for overseeing and managing the optimization of web analytics tools and processes to gather insights into website performance and user behavior. The role also involves enforcing policies, processes, and standards to ensure the quality, integrity, and security of data.

Data drives what we do, from strategic decisions based on marketing attribution to development decisions based on product analytics. We need that data to be thoughtfully planned, strategically managed, complete, and accurate. The ideal candidate will be passionate about leveraging data and technology to drive marketing effectiveness and efficiency.

Primary Responsibilities:

Support Marketing, Sales, and Business Development on strategic data projects, managing the framework and schema for campaign-related data.
Oversee the management of marketing technology tools, primarily Google Analytics, to track and measure website performance.
Manage marketing data, including collecting, organizing, and ensuring the quality and accuracy of data sources (customer data, campaign performance data, website analytics, etc.).
Establish and enforce procedures for monitoring and improving data quality, including data profiling, validation, and cleansing activities.
Oversee the creation and maintenance of metadata to enhance understanding and traceability.
Identify inefficiencies in marketing processes and develop strategies to streamline workflows and improve operational efficiency.
Collaborate with cross-functional teams, including marketing, sales, IT, and finance, to align marketing initiatives with overall business goals and ensure data consistency across departments.
Develop and maintain data governance policies and procedures to ensure data security, privacy, and compliance with relevant regulations.
Stay updated on industry trends, best practices, and emerging technologies in marketing operations and data analytics.

Requirements:

Bachelor’s degree in Marketing, Business, Statistics, Computer Science, or a related field.
3 years of experience in marketing operations, data analysis, or related roles.
Proficiency in Google Analytics 4 (GA4) implementation, configuration, and administration.
Experience with marketing technology platforms such as Display & Video 360, Campaign Manager, Search Ads 360, Meta, Twitter/X.
Experience in managing data for marketing attribution and product management.
Proficiency in data analysis tools and languages such as SQL, Python, Excel, etc.
Experience using BigQuery with GA4-synced data is preferred.
Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Attention to detail and a passion for continuous learning and self-improvement.

Working Hours:

40 hours/week – Monday to Friday; 9am-6pm

What We Offer:

Additional health insurance
Food vouchers
Fruits in the office
Sports card
Fitness and game room in the office
Sports events outside the office
Budget for courses/conferences
Company discounts
Company events and initiatives

If you're eager to leverage your bilingual skills in the financial services industry and meet the qualifications above, please send your CV in English.

All applications will be treated with strict confidentiality. Only shortlisted candidates will be contacted for an interview. InterContinental Recruiting Ltd. holds a recruitment license from the National Agency of Employment No 2087/22.07.2016.

Apply today to be part of a team that thrives on data-driven insights!

Apply to Marketing Operations Data Analyst